NO…It’s not the same as Hokkaido Milk…My friend from Kobe mentioned to me that he hates milk in Japan because it’s got a funny taste. This one does…I can’t quite describe it but it made me feel a bit sick…I was no longer in Hokkaido by this point and really wanted to drink Hokkaido milk (My Favourite in the world, plus Guernsey Milk too)…I settled on this when I popped into a local shop in Asakusa. Taste-wise…no, never again.