I was in Shibuya and found this extremely cute display! Jammu (ジャムム), the character here is リタロウ Ritarou. The front reads 朝食を食べよう！Let’s have breakfast! The company has cute stationary, pouches, stickers, toys etc. They also have a cute game where you stack up really adorable characters and try to maintain the height and balance.
The Flying Tofu 